Now that Flash is out, it’s all about HTML5 banners. Since about the middle of 2015, I have now been producing HTML5 banners using Adobe Edge Animate, Adobe Animate and Google web designer.
My skillset includes designing all the banner size variants in Photoshop, plus static banners. Then once signed off I create the assets to place into the HTML5 banners. I build and test the banners until they are finished.
As well as sending direct to Media, I dispatch the signed off banners to the Sizmek and Google DoubleClick platforms and have also attended workshops for both companies.
I also work with Dynamic Content in Google DoubleClick, creating banners that dynamically changeout images and copy
This includes:
- Setting up spreadsheets in Google Docs, carrying all the content copy and image change outs required for the banners
- Uploading into Google DoubleClick as Dynamic content
- Setting up banners in Adobe Edge Animate
- Going into the HTML files and adding in all the DoubleClick dynamic content event code
- Uploading banners into DoubleClick
- Testing and debugging banners to make sure they were pulling in all the correct content from the spreadsheets