I can both design and build an eDM. Design is done in Photoshop, based on whatever the brief requires and usually along the lines of a template style layout that can be filled with new content each time it is dispatched.
I then build the design using nested tables styled with HTML formatting and inline CSS. Media queries are then used to make the design responsive and viewable in mobile devices.
The next step is testing on Litmus and when this process is complete I then upload the HTML file and assets to the email delivery platform. From here I carry on with further testing until the eDM is completed.
eDM skillset in brief:
- Design and asset creation
- HTML and CSS build
- Responsive code
- Litmus testing
- Template set up for delivery platform
- Testing and dispatch within delivery platform
